From Scampia to Rione Luzzatti: Marginality and its Language in the Age of Convergence

In the age of convergence, bestselling novels have become parts phenomenon known as ‘branding’, and cultural production is highly conditioned by mechanisms that regulate global markets. This article argues if contemporary novel tends to render plurilingual experience implicitly ensure translatability, use dialect has crucial for construction marginality on screen products designed travel internationally. By focusing a case study grounded in Italian context, comparison between Roberto Saviano's Gomorra (2006), with its extensions theatre, cinema, TV fandom, Elena Ferrante's tetralogy L'amica geniale (2011–2014), dramatized versions radio, stage television, it compares intersection language, space power recent examples transmedia storytelling. Drawing studies multilingualism marginality, author addresses following questions: how do linguistic strategies influence portrayal urban periphery marginal, subaltern space? How does transposition relate interlingual translation? Does relation fiction socio-linguistic reality represented change translation process? To what ends deployed transnational productions reach, characterizes reception international audiences? A focus adaptations, this suggests, leads us reconsider paradigm translation.